Avenue Road Arts School

Profile of Genevieve Finley, ARAS student

Genevieve Finley, ARAS student“At For the Love of Cake, we’re not just bakers, we’re also designers. We pride ourselves on taking special care and attention to detail with all of our cakes and custom designs.”

Owner and head designer Genevieve Finley started For The Love of Cake in a small loft studio in June 2008, and recently enrolled in the school’s I Wish I Could Paint class to further improve her cake artistry.

In 2009, Genevieve opened her first retail location in Liberty Village, offering up Toronto’s first filled cupcakes and unique ‘mancake’ flavours while making headlines and garnering international attention.

In 2010, Genevieve’s husband Adam joined the team full time, heading up customer service with Genevieve focusing on producing delicious works of edible art. For The Love of Cake has quickly become one of Toronto’s go-to bakeries for tasty and extraordinary custom novelty cakes.

Since opening, Genevieve has been featured on Roger’s Cable “Start Something Big!”, The Cooking Network’s “Best in Chow”, Breakfast Television, W Network’s “Double Wedding” and has competed on Slice Network’s “Cake Walk”. Her cakes have been featured in numerous wedding magazines within Canada, the “Extreme Cakes” calendar along side some of the top US cake designers and in the Huffington Post and Reddit.

Genevieve can also proudly say that she is the only person to have ever made a cake for the son of Buddy Valastro, other than the Cake Boss himself. The team at For The Love of Cake have also created cakes and cupcakes for Katy Perry, U2, Dr. Jane Goodall, Elisha Cuthbert, Queen, Snow, Tia and Tamera Mowry, Howie Mandel, Drake, the entire Breakfast Television cast and Jose Bautista.

Adam, Genevieve and their team look forward to many more years to come of pleasing everyone with their mouth watering recipes and eye catching creations.

Visit For the Love of Cake to find the perfect cake for your next event!

Read about a geode wedding cake that Genevieve created at the Toronto Star.

Darth Vader cake

Race car cake

Toronto cake

Thermador oven cake

Star Wars robot cake

Pink wedding cake

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